Starting with the message. The story of the video has to be clearly defined and will ultimately be the driving force behind the footage captured and the editing process.
With the message in place we capture informal testimonial style interviews from customes and colleagues to create an unbiased and impactful authority. This will create authenticity and will elevate your message. Helping your brand to stand out from the competition especially within the context of the growing reliance on AI in marketing.
In reality the process of filming a client story is very simple. The set-up for a conversational interview can take 10/15 minutes. The interview itself will take approximately 30/45 minutes. Depending on logistics we can fit 3/4 interviews within a day. On top of this additional footage will be captured of the location, the product in use and other contextual details.
Nearly all the video samples on this website represent two days of work. A single day for filming and another for the editing. Once the editing starts, a clear incremental process of filtering the footage and drafts is used to make sure no time is wasted.
So there you have it. A simple approach to creating a powerful marketing tool. Travelling across the UK and abroad. Usually as a single videographer but a larger team is available.
Let's talk. Get in touch and we can start working on your project.
Always keen to chat and to hear of new projects!